case 1 – identify value
Scientific and Medical Landscaping in Rare Diseases
ASSIGMENT
-
Client: SME
-
Request to validate the possibility to apply a certain technology to address the unmet medical need of a rare pediatric pathology
-
Request to assess and prioritize clinical and medical market needs in order to perform a feasibility of the market entry
-
Assessment of market and patient access criteria for new product adoption
APPROACH
-
Developed an integrated screening and validation process:
-
Secondary market research performed
-
Primary market research on a global scale performed
-
Mapped and developed global multidisciplinary KOL network for information gathering and validation
-
RESULTS
-
Defined current SOC and unmet medical needs in key geographical locations
-
Developed and nurtured a global KOL network
-
Identified clinical needs necessary to develop a certain technology into an orphan drug regulatory application
-
Identified research centers to execute initial pre-clinical and clinical proof of concept studies
case 2 – identify Value
Product Appraisal and Market Launch Feasibility in Europe
ASSIGMENT
-
Client: large pharma, newcomer in prostate cancer
-
Request to assess the feasibility to enter prostate cancer for a specific asset in a relatively short amount of time
-
Request to define product launch hurdles, timelines and corporate infrastructure in Europe
APPROACH
-
Development of a multi-stakeholder validation process:
-
Secondary market research performed to identify major launch hurdles and key criteria
-
Primary market research performed to validate desktop research results and gain national insights
-
RESULTS
-
Defined country profiles in terms of feasibility as well as market and medical needs
-
Defined a European integrated plan including start of the operations, HQ management of Europe and step-wise organization building