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case 5 – propose value
Scientific Story Development

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ASSIGNMENT

  • Client: SME

  • Need to disseminate new topic/concept in the medical/HCP community

  • Under-represented scientific know-how in international literature

  • Identification of defensible scientific concepts applicable to product features

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APPROACH

  • Engagement of worldwide renowned KOLs for a review publication

  • Sharing of scientific value of the project and associated objectives

  • Review of available literature

  • Virtual room for discussion and regular meetings

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RESULTS

  • Coordination of section preparation by each involved KOL

  • Journal selection process

  • Logistics management & open access publication

  • Identification of scientific messages supporting product features

  • Planning of scientific message roll out for sales force

case 6 – propose value
Multidisciplinary Advisory Board in Breast Cancer

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ASSIGNMENT

  • Client: large pharmaceutical company

  • Concept preparation

  • Agenda and KOL selection

  • Support for content preparation

  • Logistic, contract and on-site management

  • Post-meeting report

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APPROACH

  • Appropriate selection of KOLs for therapeutic area & meeting objectives

  • Involvement of different figures at European level

  • Surgeons

  • Oncologists

  • Radiologists

  • Pathologists

  • International agency consultant

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RESULTS

  • Research plans modulated to benefit multiple stakeholders

  • Alignment on international agency criteria for the approval of new drugs in oncology

  • Win-win opportunities between industry and authorities 

  • Market access dynamics

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