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case 7 – disseminate value
European Launch in Renal Cell Carcinoma: Expert Dialogues

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ASSIGNMENT

  • Client: large pharmaceutical company

  • Organization of the European scientific launch

  • Scientific content development

  • KOL management

  • Interactive program

  • Budget control

  • Logistics

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PLATFORM

  • 15 speakers

  • > 80 invited participants

  • 6 plenary lectures

  • 2 parallel workshops

  • 4 parallel patient case presentations

  • 1 panel discussion

  • 1 panel debate session

  • 1 patient case forum

  • Audience feedback via social media

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CONTENT

  • Pathology-related scientific background

  • Mechanism of action

  • Clinical trial results

  • Patient cases

  • Debate topics

  • Decision making process

  • Questions for the public

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INTERACTION

  • Participant profile creation

  • Plenary session comments

  • Clinical case questions

  • Parallel workshop interaction

  • Open questions to presenters

  • Peer to peer communication

case 8 – disseminate value
Rising Stars Program: Master Class in Lung Cancer

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ASSIGNMENT

  • Client: large pharmaceutical company

  • Request of a “different” program

  • Defined disease setting

  • Request to increase knowledge about company products and plans

  • Request to identify contacts interested in development plans

  • Openness to advice and new ideas/approaches

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APPROACH

  • 3-module program involving rising star oncologists

  • Provide participants with skills usually not learnt during MD curriculum

  • Establish a long-term relationship with participants

  • Promote the creation of a collaborative network

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RESULTS

  • About 20 young lung cancer specialists form Europe received training in

    • Pre-clinical/early-phase development

    • Personal leadership and branding

    • Finance management

    • Team work on company products

    • Drug approval processes

    • Market access

    • LCM

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